MLMaxim Lazovsky Head of Operations
ENRU

Projects · Feb 2025 – Oct 2026

34 projects

I was part of all 34: I found the problem, wrote the business logic and requirements, ran the launch and signed off on the result. Engineering and other teams delivered their parts. The 34 include 11 major initiatives, 19 operational improvements and 4 ongoing responsibilities. Below are the 12 that show the most, in detail, with the full list, type and status underneath.

12 in detail All 34 as a list

Status and type

Where the 34 projects stand, and what they are

By status

Live or done launched, live, done
16
In progress development, testing, plan
9
Worked out spec, prototype, analysis
8
Beta QR warehouse app
1

By type

Major initiatives new systems and processes
11
Operational improvements targeted fixes and analysis
19
Ongoing work regular responsibilities
4

October 2026. The full dated list is at the bottom of the page.

12 projects
2025 Live

Shopify transition

Led the operational side of moving to Shopify: correct data and statuses, shared rules across Shopify, POS, LodDepot, ShipStation and Zendesk.

Warehouse, order processing and accounting now run on one Shopify backbone.

Dec 2025 – Jan 2026 Live

Move to LodDepot

Stock accounting depended on the parent company’s software. We moved to LodDepot and configured it through specs, by trial and error, while the store kept selling.

~2 months, team of 3, no critical incidents and no sales stoppage.

Jul 2026 Live

Unit-based inventory

Stock kept in fractions of a case created rounding errors (1/6 = 0.1667). Stock is now kept in units; case-to-unit conversion happens at purchase and sale.

Removed the source of drifting stock errors behind stockouts and refunds.

2025 Live

Our own order tracking page

“Where is my order?” requests overloaded support. I defined the status logic on real warehouse data. Engineers built the page, the link to the warehouse app and photo proof of delivery.

Up to 98% fewer WISMO requests (internal estimate).

More in the case study
2025 – 2026 Live

10-zone shipping risk model & ZIP rules

Five standard carrier zones did not reflect how perishables survive long trips. I designed 10 internal zones and a rule that blocks a product in the cart for ZIP codes where damage risk exceeds 10%. Engineers added the rule to checkout.

A product-condition complaint used to come in every 20th order, now every 35th (team estimate).

More in the case study
Jan 2026 – now Beta

Warehouse app: from QR to fulfillment

Manual picking made errors and delays hard to trace. I described the processes for shipping, local delivery and pickup with packer, supervisor and office roles. A developer builds the app to these requirements.

Details
  • Unique QR on every pick ticket, required bin locations
  • “My Orders → Scan” on iPad or phone
  • Order logs and packing video
  • Box count checked before ShipStation, then label and tracking
More in the case study
2026 Live

Shopper taxonomy & category builder

The catalog followed internal habits, not how people shop. I put together a 4-level category tree from feedback of ~300 customers and the rules for Shopify Smart Collections. A developer built a web tool from my spec so staff can classify new products on their own.

Category decisions moved from one person to a shared reference.

2026 Live

One-click tag cleanup via API

Removing one tag from ~5,000 products required exports, manual prep and re-uploads. A developer built a button from my spec that does it through the API. When it hit API limits, I pushed for a faster way.

Time per operation: 4 h → 10 min.

More in the case study
May – Sep 2026 Done

Assortment optimization

Too many low-demand items added warehouse complexity, tied-up capital and catalog upkeep. I analyzed a year of demand and proposed what to cut. The cut itself was done together with purchasing and the warehouse.

7,928 SKUs in May → about 2,527 active unique SKUs in September.

Sep – Oct 2026 In progress

Order → invoice → payment → shipping

Invoices, currency purchases and supplier payments used to blur into one status. I described separate accounting records and per-supplier release rules.

Details
  • Paid, partially paid and overpaid statuses with balance due
  • Payment terms per supplier: prepaid, partial, on arrival, third party
  • Goods move to shipping only after the terms are met
  • Mixed containers: each supplier’s readiness checked separately, the container waits for all
Oct 2026 Analysis ready

Free-shipping economics model

Can we offer free shipping on non-perishables without destroying margin? I did the analysis and the model myself, on real orders, margins and carrier quotes.

Details
  • 12,123 paid orders and 14,306 weights and destinations
  • UPS and FedEx quotes across 11 zones and 5 weight tiers
  • 1,941 abandoned checkouts analyzed
  • 6 thresholds, 3 scenarios, interactive calculator

A test-ready recommendation for threshold, carrier and fees.

More in the case study
May – Jun 2026 Prototype

Seasonal rewards program

A game-style rewards program that turns seasonal spend into visible progress. I worked out the checkpoint economics, gift costs, refund rules, Shopify data model and warehouse handling. The spec comes with a bilingual interactive prototype.

Full product spec and a working RU/EN prototype.

More in the case study
All 34 projects, Feb 2025 – Oct 2026 The full list with dates, type and status
Part I · Foundation · 01–12
  1. Feb 2025 Catalog deduplication Improvement Done
  2. Feb – Spring 2025 Inventory discrepancy review across stores Improvement Analysis
  3. 2025 Shopify transition, operations side Initiative detailed above Live
  4. Apr – Jun 2025 Catalog normalization: names, fields, SKUs, import Improvement Done
  5. Apr – Jul 2025 Store page templates, SEO metadata, policies Improvement Prepared
  6. Jun – Jul 2025 First subscription spec Improvement Spec
  7. Aug – Oct 2025 Order lifecycle and customer status emails Improvement Spec
  8. 2025 Our own order tracking page Initiative detailed above Live
  9. 2025 – 2026 10-zone shipping risk model Initiative detailed above Live
  10. 2025 – 2026 ZIP-code product eligibility Improvement Live
  11. Nov 2025 Holiday shipping policy and thresholds Improvement Prepared
  12. Dec 2025 – Jan 2026 Move to LodDepot Initiative detailed above Live
Part II · System rebuild · 13–34
  1. Jan 2026 – now Warehouse app: QR to fulfillment Initiative detailed above Beta
  2. 2026 Packing station redesign Improvement In progress
  3. 2026 Weight-based refunds without a paid add-on Improvement Live
  4. 2026 Shopper taxonomy and Smart Collections Initiative detailed above Live
  5. 2026 Category hierarchy builder for staff Improvement Live
  6. 2026 One-click tag cleanup via API Improvement detailed above Live
  7. May – Sep 2026 Assortment and active SKU optimization Initiative detailed above Done
  8. May – Jun 2026 Seasonal rewards program Improvement detailed above Prototype
  9. Jul 2026 Unit-based inventory Initiative detailed above Live
  10. 2026 Retail / B2B inventory and sources of truth Initiative In progress
  11. Sep – Oct 2026 Suppliers: order → invoice → payment → accounting Initiative detailed above In progress
  12. Sep – Oct 2026 Supplier payment and shipping release rules Improvement In progress
  13. Sep – Oct 2026 Mixed containers and multi-invoice Improvement Testing
  14. 2025 – 2026 Nationwide shipping: FedEx, perishables, cold chain Ongoing Live
  15. 2025 – 2026 Local delivery: routes, windows, costs Ongoing Live
  16. Sep 2026 Go+ subscription launch: operational readiness Initiative Launched
  17. Sep – Oct 2026 Holiday readiness and Q4 growth plan Ongoing Plan
  18. Sep 2026 Offline management calendar app Improvement In development
  19. Sep – Oct 2026 Online grocery channel research Improvement Research
  20. Sep – Oct 2026 Company LinkedIn page administration Ongoing In progress
  21. Oct 2026 Extra boxes and shipping invoice audit Improvement In progress
  22. Oct 2026 Free-shipping economics model Improvement detailed above Analysis ready
Results come from the company’s internal portfolio and were delivered by cross-functional teams. Statuses reflect October 2026.
Read the Gostockup case →

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