Maxim Lazovsky

Head of Operations

Currently at Gostockup · Oceanside, New York

I run operations at Gostockup, an Eastern European grocery in Oceanside, New York. We sell in the store, deliver around the city and ship to all 50 states, perishables included.

When I joined in February 2025, I was the fourth person on the team. Our stock lived in the parent company's software and nobody could say how long an order took to go out. Once we could measure it, in December 2025, the answer was 82 hours, median. In September 2026 it was 19.

Most of my week goes to the boring middle of the business: supplier payments, containers, bin locations, shipping rules, and making Shopify, LodDepot and the warehouse agree on the same numbers.

The Gostockup story Where I've worked

Order cycle 82h → 19h

Median order to fulfillment, end to end. December 2025 → September 2026, with the same warehouse team.

Complaints −43%

A spoiled-product complaint came in about every 20th order. After the 10 shipping zones, every 35th.

Support 98%

Fewer “Where is my order?” tickets after the tracking page launched in July 2025. Team estimate.

Catalog 4h → 10m

To remove one tag from ~5,000 products. A tool built from my spec, 2026.

Internal company data and estimates, delivered together with engineering, marketing and warehouse teams.

How we measured

Scope of work

What changed, and when

These are separate projects at different times, not one program. Each has its own dates and its own share of my work. Starting point, February 2025: a team of four, inventory in the parent company’s system.

5 → 10 shipping zones: our own instead of carrier zones, risky ZIP codes closed for perishables 2025 – 2026 · my part: initiative, zone logic, spec

QR on every pick ticket instead of “ask the picker” since January 2026, beta · my part: process requirements, testing

×2 → ×1 retail and wholesale no longer add up into one number: the site sells only what’s on the shelf 2026 · my part: found the cause, proposed splitting the channels

~7,900 → ~2,500 products: removed what barely sold, based on a yearly analysis May – Sep 2026 · my part: selection rules and product decisions

What I own

The whole operation, from supplier to doorstep

All 34 projects

01 ↗

Warehouse and inventory

One shared stock count instead of double counting, bin locations, a QR warehouse app.

Moved to LodDepot without pausing sales

02 ↗

Orders and shipping

The order path from payment to fulfillment, our own shipping zones, rules for perishables.

Median order cycle: 82h → 19h

03 ↗

Service and quality

Customers see the real order status, and products don’t ship where they’ll spoil on the way.

−98% “Where is my order?” tickets

04 ↗

Systems and data

Shopify, LodDepot, ShipStation and Zendesk show the same numbers. I write the rules and requirements, engineers write the code.

34 projects in 20 months

Where I’m most useful. In companies that grew faster than their processes: orders went up, but the rules still live in people’s heads and spreadsheets. Founding Wiel Es (150+ people) taught me to see the whole business, with money, people and deadlines. Working with systems lets me lock the order in so it holds without someone checking by hand.

The fastest way to reach me is LinkedIn

My full career and notes on the work are there too

Message me on LinkedIn